Case-2 : Positioning an institution that is its 'Name'-HSBC-"World's Local Bank" HSBC-through the slogan/statement "World's Local Bank" wants to position itself as a global-spanning financial institution with a unique focus on serving local markets. Advertising for the "World's Local Bank" campaign have depicted the way cultures or people interpret the same objects or events. HSBC demonstrated its local knowledge with marketing efforts dedicated to specific locations. HSBC also targets consumer Niches with unique product and services. In Malaysia, HSBC offered a "smart card" and no-frills credit cards to the underserved student segment and targeted high value customer with special "premium centers" bank branches.

In order to connect with different people and communities HSBC sponsors more than 250 cultural and sporting events with a special focus on helping the youth, growing education and embracing communities these sponsorship also allow the company to learn from different people and cultures around the world. HSBC's global footprint gives us the insight and the opportunity not only to be comfortable but confident in helping people with different values and advice what's really important to them.

Recently HSBC Bangladesh has been recognized as the "Bangladesh International Trade Finance Bank of the year" at the Asian Banking and Finance Wholesale Banking Award 2025.

This advisement stands as a testament to the banks continued commitment to support Bangladesh's trade ambitions and delivering best-in-class solutions for its customers. The bank continues to invest in innovative solutions to make banking safer, simpler and faster. This recognition underscores HSBC's. strong global network/connectivity, advanced digital capabilities and consistent focus on customer needs, empowering businesses in Bangladesh to navigate international trade with greater confidence and efficiency.

Task : Understanding the integrated effort of all the marketing communication mix in creating a well position in the long run along with other marketing mix elements like product innovation, placing its in the context of each unique market situation.