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Recently, the Bangladesh Jute Mills Corporation (BJMC) announced a project to develop industrial villages for diversifying jute products in major jute producing districts. The government is also reportedly taking up a balancing, modernization, rehabilitation and expansion (BMRE) project for the state-owned jute mills at a cost of $350 million. Jute, believed to be one of the key drivers of the economy has, no doubt, suffered much neglect over the decades due mainly to improper planning. In fact, high prospect of this fiber as the most environment-friendly and cheaply available one could not be made good use of. Stray initiatives were there, but lack of concerted efforts and financing was the main impediment to materializing those as commercially viable. However, to benefit from the project in real sense of the term is to prepare a detailed and comprehensive roadmap. And it is here that planning matters. Experts, including industry insiders, believe that one of the crucial areas where a big chunk of funds should go is research and development. In fact, the need emerged years ago following the commendable achievement of genome sequencing of jute plant by Bangladeshi scientists and researchers. It is commonly acknowledged that the only way the country's jute industry can shed much of its sluggishness is by producing more and more diversified products in keeping with consumers' preferences at home and abroad. It is more about product development, innovation and adaptation than just producing more traditional products or dishing out funds to energize state-owned sick mills. In order for the desired diversification to take place, the government needs to work out a systematic plan which among other things should provide ample scope for research and development.